AI PRICE FORECAST
BKNG Stock Forecast & AI Price Prediction
Booking Holdings · Consumer Cyclical · Travel Services
BKNG live signal snapshot
BKNG last traded at $160.21, up 0.60% on the session, trading 27.4% below its 52-week high of $220.81 and 9.5% above its 52-week low of $146.28. The model's verdict for BKNG right now: SELL (70% confidence). Short-term moving averages are mixed right now, without a clean bullish or bearish stack forming yet. The model's one-month path points toward roughly $154.52 (-3.6% from here).
On the 14-day relative strength index, BKNG reads 54.1, close to the midpoint, so momentum gives neither side an edge. Its MACD line is above its signal line with a positive histogram (1.34) — upward momentum is accelerating. The 50-day moving average ($164.15) sits 6.3% below the 200-day ($175.09) — a "death cross" structure that typically confirms longer-term downward pressure.
The average 12-month target from 35 Wall Street analysts is $215.66 (range $150.00–$267.00) — 34.6% upside from where BKNG trades now. The current recommendation trend leans bullish: 30 Buy/Strong Buy ratings vs 0 Sell/Strong Sell (and 7 Hold).
Live figures from real market data feeds, current as of the last site build. Open the interactive BKNG dashboard for numbers updated throughout today's session.
About Booking Holdings
Booking Holdings Inc. (BKNG) is a travel services company in the consumer cyclical sector, headquartered in Norwalk, CT, United States. Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. It has a market value of about $119.1 billion and roughly 25,850 full-time employees. Its beta of 1.15 means it has historically moved roughly in line with the market.
BKNG performance vs. the market
Year to date, BKNG has lost 25.2%, behind the S&P 500 (+11.4%) and behind the consumer cyclical sector fund XLY (+1.3%). On a one-year view it is down 19.2%, 30.7 points worse than the S&P 500. Momentum has recently turned: +1.7% in the last month against −24.9% over three months.
| Period | BKNG | Sector (XLY) | S&P 500 |
|---|---|---|---|
| 1 month | +1.7% | +7.7% | −2.3% |
| 3 months | −24.9% | +2.1% | −2.3% |
| Year to date | −25.2% | +1.3% | +11.4% |
| 1 year | −19.2% | +1.3% | +11.5% |
Booking Holdings financials at a glance
In the quarter ended Sep 30, 2026, Booking Holdings reported revenue of $8.9 billion and net income of $2.7 billion (a 30.6% net margin). Revenue was down 1.3% from the same quarter a year earlier. The stock trades at a price-to-earnings ratio of 17.4 on trailing earnings of $9.22 per share. Trailing free cash flow was $7.6 billion.
| Quarter ended | Revenue | Net income |
|---|---|---|
| Sep 30, 2026 | $8.9B | $2.7B |
| Jun 30, 2026 | $7.4B | $1.9B |
| Mar 31, 2026 | $5.5B | $1.1B |
| Dec 31, 2025 | $6.3B | $1.4B |
BKNG vs. its peers
Against 5 of its largest consumer cyclical peers, BKNG's −25.2% year-to-date return beats 0 of them. The strongest of the group this year is Airbnb (ABNB, +33.5%).
| Company | Price | YTD | P/E | AI verdict |
|---|---|---|---|---|
| Booking Holdings (BKNG) | $160.21 | −25.2% | 17.4 | SELL |
| Airbnb (ABNB) | $181.13 | +33.5% | 34.0 | BUY |
| Carnival Corporation (CCL) | $30.68 | +0.5% | 13.5 | BUY |
| Amazon.com (AMZN) | $266.17 | +15.3% | 21.5 | BUY |
| Tesla (TSLA) | $390.84 | −13.1% | 429.5 | BUY |
| The Home Depot (HD) | $351.31 | +2.1% | 24.6 | BUY |
BKNG stock: common questions
What is the BKNG stock price target?
35 Wall Street analysts put the average 12-month target at $215.66, in a range of $150.00–$267.00, versus a recent price of $160.21. Stock Pulse 247's model projects about $154.52 over the next month.
Is BKNG a buy right now?
Our AI model currently rates BKNG a SELL at 70% confidence. Among analysts, 30 rate it Buy or Strong Buy, 7 Hold and 0 Sell. Neither is personal advice — weigh them with your own research and risk tolerance.
How has BKNG stock performed this year?
Year to date, BKNG has lost 25.2%, behind the S&P 500 (+11.4%) and behind the consumer cyclical sector fund XLY (+1.3%). On a one-year view it is down 19.2%, 30.7 points worse than the S&P 500. Momentum has recently turned: +1.7% in the last month against −24.9% over three months.
What is BKNG's 52-week high and low?
BKNG has traded between $146.28 and $220.81 over the past 52 weeks; at $160.21 it is 27.4% below its 52-week high of $220.81 and 9.5% above its 52-week low of $146.28.
What sector is BKNG in, and who are its peers?
BKNG is in the consumer cyclical sector (travel services). Its largest peers on Stock Pulse 247 include Airbnb (ABNB), Carnival (CCL), Amazon.com (AMZN), Tesla (TSLA).
How accurate is the BKNG forecast?
It's a model estimate from price history, technical indicators and analyst targets, not a guarantee — no model predicts short-term moves reliably. Use it as one input alongside your own research.
How this works: the forecast combines BKNG's price history, momentum indicators (RSI, MACD, moving averages), volatility and analyst targets into one estimate. It's a model, not a guarantee.