AI PRICE FORECAST
AMZN Stock Forecast & AI Price Prediction
Amazon.com · Consumer Cyclical · Internet Retail
AMZN live signal snapshot
AMZN last traded at $266.17, down 1.74% on the session, trading 7.3% below its 52-week high of $287.20 and 35.8% above its 52-week low of $196.00. Our AI model's current call on AMZN is BUY, with 85% confidence. Short-term momentum is constructive: the 5-, 10- and 20-day moving averages are stacked upward and price is holding above the 50-day average. The model's one-month path points toward roughly $276.46 (3.9% from here).
On the 14-day relative strength index, AMZN reads 63.1, showing buyers in control without the stretch of an overbought reading. Its MACD line is above its signal line with a positive histogram (2.01) — upward momentum is accelerating. Its 50-day average ($254.41) is holding 4.1% above the 200-day ($244.35), the pattern chartists call a golden cross.
The average 12-month target from 59 Wall Street analysts is $326.99 (range $230.00–$405.00) — 22.9% upside from where AMZN trades now. The current recommendation trend leans bullish: 58 Buy/Strong Buy ratings vs 0 Sell/Strong Sell (and 3 Hold).
Live figures from real market data feeds, current as of the last site build. Open the interactive AMZN dashboard for numbers updated throughout today's session.
About Amazon.com
Amazon.com, Inc. (AMZN) is an internet retail company in the consumer cyclical sector, headquartered in Seattle, WA, United States. Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. It has a market value of about $2.88 trillion and roughly 1,638,000 full-time employees. With a beta of 1.5, the stock has historically swung more than the overall market.
AMZN performance vs. the market
AMZN is up 15.3% so far in 2026, ahead of the S&P 500 (+11.4%) and ahead of the consumer cyclical sector fund XLY (+1.3%). On a one-year view it is up 7.2%, 4.3 points worse than the S&P 500. The last month (+2.9%) continues the three-month advance (+0.4%).
| Period | AMZN | Sector (XLY) | S&P 500 |
|---|---|---|---|
| 1 month | +2.9% | +7.7% | −2.3% |
| 3 months | +0.4% | +2.1% | −2.3% |
| Year to date | +15.3% | +1.3% | +11.4% |
| 1 year | +7.2% | +1.3% | +11.5% |
Amazon.com financials at a glance
In the quarter ended Sep 30, 2026, Amazon.com reported revenue of $201.9 billion and net income of $20.7 billion (a 10.2% net margin). Revenue was up 12.1% from the same quarter a year earlier. The stock trades at a price-to-earnings ratio of 21.5 on trailing earnings of $12.37 per share. Trailing free cash flow was −$34.7 billion, and total debt equals 50% of shareholders' equity.
| Quarter ended | Revenue | Net income |
|---|---|---|
| Sep 30, 2026 | $201.9B | $20.7B |
| Jun 30, 2026 | $200.6B | $62.6B |
| Mar 31, 2026 | $181.5B | $30.3B |
| Dec 31, 2025 | $213.4B | $21.2B |
AMZN vs. its peers
Against 5 of its largest consumer cyclical peers, AMZN's +15.3% year-to-date return beats 5 of them. None of them has done better this year.
| Company | Price | YTD | P/E | AI verdict |
|---|---|---|---|---|
| Amazon.com (AMZN) | $266.17 | +15.3% | 21.5 | BUY |
| Alibaba Group Holding Limited (BABA) | $101.52 | −30.7% | 24.6 | SELL |
| PDD Holdings (PDD) | $79.01 | −30.3% | 8.9 | SELL |
| JD.com (JD) | $27.85 | −3.0% | 19.5 | BUY |
| Tesla (TSLA) | $390.84 | −13.1% | 429.5 | BUY |
| The Home Depot (HD) | $351.31 | +2.1% | 24.6 | BUY |
AMZN stock: common questions
What is the AMZN stock price target?
59 Wall Street analysts put the average 12-month target at $326.99, in a range of $230.00–$405.00, versus a recent price of $266.17. Stock Pulse 247's model projects about $276.46 over the next month.
Is AMZN a buy right now?
Our AI model currently rates AMZN a BUY at 85% confidence. Among analysts, 58 rate it Buy or Strong Buy, 3 Hold and 0 Sell. Neither is personal advice — weigh them with your own research and risk tolerance.
How has AMZN stock performed this year?
AMZN is up 15.3% so far in 2026, ahead of the S&P 500 (+11.4%) and ahead of the consumer cyclical sector fund XLY (+1.3%). On a one-year view it is up 7.2%, 4.3 points worse than the S&P 500. The last month (+2.9%) continues the three-month advance (+0.4%).
What is AMZN's 52-week high and low?
AMZN has traded between $196.00 and $287.20 over the past 52 weeks; at $266.17 it is 7.3% below its 52-week high of $287.20 and 35.8% above its 52-week low of $196.00.
What sector is AMZN in, and who are its peers?
AMZN is in the consumer cyclical sector (internet retail). Its largest peers on Stock Pulse 247 include Alibaba Group Holding Limited (BABA), PDD Holdings (PDD), JD.com (JD), Tesla (TSLA).
How accurate is the AMZN forecast?
It's a model estimate from price history, technical indicators and analyst targets, not a guarantee — no model predicts short-term moves reliably. Use it as one input alongside your own research.
How this works: the forecast combines AMZN's price history, momentum indicators (RSI, MACD, moving averages), volatility and analyst targets into one estimate. It's a model, not a guarantee.