AI PRICE FORECAST
PG Stock Forecast & AI Price Prediction
The Procter & Gamble · Consumer Defensive · Household & Personal Products
PG live signal snapshot
Shares of PG were last at $167.67, down 0.59% on the day, trading within 1.7% of its 52-week high of $170.52. Stock Pulse 247's AI model currently rates PG a BUY, at 87% model confidence. The short-term averages line up bullishly, and the price is holding above its 50-day line. Its one-month projection is about $173.94, a 3.7% move from the last price.
PG's 14-day RSI is 65.8 — healthy bullish momentum without being overextended. The MACD indicator sits over its signal line, and the histogram reading of 0.29 shows buying pressure building. Its 50-day average ($153.39) is holding 2.5% above the 200-day ($149.67), the pattern chartists call a golden cross.
23 Wall Street analysts covering PG put the average price target at $174.04 (range $151.00–$190.00), implying 3.8% upside from the current price. The current recommendation trend leans bullish: 14 Buy/Strong Buy ratings vs 1 Sell/Strong Sell (and 10 Hold).
Live figures from real market data feeds, current as of the last site build. Open the interactive PG dashboard for numbers updated throughout today's session.
About The Procter & Gamble
The Procter & Gamble Company (PG) is a household & personal products company in the consumer defensive sector, headquartered in Cincinnati, OH, United States. The Procter & Gamble Company provides branded consumer packaged goods worldwide. It has a market value of about $388.6 billion and roughly 104,000 full-time employees. With a beta of 0.36, the stock has historically moved less than the overall market.
PG performance vs. the market
Since the start of 2026 the stock has risen 17.0%, ahead of the S&P 500 (+11.4%) and behind the consumer defensive sector fund XLP (+17.7%). Over the past 12 months the stock has gained 15.2%, 3.7 points better than the S&P 500. Its +9.6% move over the past month extends a +16.2% three-month run.
| Period | PG | Sector (XLP) | S&P 500 |
|---|---|---|---|
| 1 month | +9.6% | +8.6% | −2.3% |
| 3 months | +16.2% | +6.3% | −2.3% |
| Year to date | +17.0% | +17.7% | +11.4% |
| 1 year | +15.2% | +19.7% | +11.5% |
The Procter & Gamble financials at a glance
The Procter & Gamble's most recent quarter (ended Sep 30, 2026) brought in $23.3 billion of revenue and net income of $4.7 billion (a 20.3% net margin). Revenue was up 4.0% from the same quarter a year earlier. The stock trades at a price-to-earnings ratio of 25.3 on trailing earnings of $6.64 per share. Trailing free cash flow was $12.7 billion, and total debt equals 70% of shareholders' equity.
| Quarter ended | Revenue | Net income |
|---|---|---|
| Sep 30, 2026 | $23.3B | $4.7B |
| Jun 30, 2026 | $21.2B | $3.0B |
| Mar 31, 2026 | $21.2B | $3.9B |
| Dec 31, 2025 | $22.2B | $4.3B |
PG vs. its peers
PG's +17.0% this year ranks ahead of 2 of the 5 big consumer defensive names below. The strongest of the group this year is The Coca-Cola (KO, +39.6%).
| Company | Price | YTD | P/E | AI verdict |
|---|---|---|---|---|
| The Procter & Gamble (PG) | $167.67 | +17.0% | 25.3 | BUY |
| Kimberly-Clark (KMB) | $108.86 | +7.9% | 20.8 | HOLD |
| Walmart (WMT) | $125.67 | +12.8% | 45.5 | BUY |
| Costco Wholesale (COST) | $1,087.61 | +26.1% | 52.4 | BUY |
| The Coca-Cola (KO) | $97.57 | +39.6% | 28.8 | BUY |
| Philip Morris International (PM) | $196.35 | +22.4% | 28.7 | SELL |
PG stock: common questions
What is the PG stock price target?
23 Wall Street analysts put the average 12-month target at $174.04, in a range of $151.00–$190.00, versus a recent price of $167.67. Stock Pulse 247's model projects about $173.94 over the next month.
Is PG a buy right now?
Our AI model currently rates PG a BUY at 87% confidence. Among analysts, 14 rate it Buy or Strong Buy, 10 Hold and 1 Sell. Neither is personal advice — weigh them with your own research and risk tolerance.
How has PG stock performed this year?
Since the start of 2026 the stock has risen 17.0%, ahead of the S&P 500 (+11.4%) and behind the consumer defensive sector fund XLP (+17.7%). Over the past 12 months the stock has gained 15.2%, 3.7 points better than the S&P 500. Its +9.6% move over the past month extends a +16.2% three-month run.
What is PG's 52-week high and low?
PG has traded between $137.62 and $170.52 over the past 52 weeks; at $167.67 it is within 1.7% of its 52-week high of $170.52.
What sector is PG in, and who are its peers?
PG is in the consumer defensive sector (household & personal products). Its largest peers on Stock Pulse 247 include Kimberly-Clark (KMB), Walmart (WMT), Costco Wholesale (COST), The Coca-Cola (KO).
How accurate is the PG forecast?
It's a model estimate from price history, technical indicators and analyst targets, not a guarantee — no model predicts short-term moves reliably. Use it as one input alongside your own research.
How this works: the forecast combines PG's price history, momentum indicators (RSI, MACD, moving averages), volatility and analyst targets into one estimate. It's a model, not a guarantee.